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Taking the Time to Create an Effective Resume Matters

When you sit down to construct a resume you are effectively creating a factual, personal advertisement to communicate your qualifications and skills to potential employers. Your main focus should be how to most effectively demonstrate, through written words, who you are and what makes you different with the intent to pique the interest of employers and recruiters. Printing is a a very specialized field and in a tough job market, you will definitely need a resume that will allow you to stand out in a ever-growing sea of applicants. The goal of a strategically targeted resume is to grab the viewers interest in order to get an interview.

 

Writing to Impress an Applicant Tracking System

With the capability of todays technology, many companies are utilizing applicant tracking systems to review submitted resumes. Applicant Tracking Systems (ATS) rely on software to scan and compare keywords and phrases within your resume to the keywords in the selected job description. So not only do you have to impress the employer who will ultimately review your resume; you must first impress the computer in order to move it along to the employer. For this reason it is important to tailor your resume to the position you are pursuing. Your goal should be to understand your strengths and what is important in the position that you are looking to land. You can then begin to construct your resume to target keywords the will demonstrate how your skills and experiences effectively align with the required skills and experiences outlined in the job description.
An example may be if you are a seasoned narrow-web operator looking for a new opportunity. You would want to include within your resume the machines that you are skilled in running, type of inks used and substrates that you have experience printing on. To say you are a flexo operator may or may not get you past the gatekeeper, however, mentioning specific makes and models of machinery like Mark Andy or Gallus will trigger a match, while listing supporting facts like printing on foils using UV inks will get you to the front of the line. If you want the job then you need to know the job that you are looking to obtain, research what the employer is looking for and then create a resume to target how your skills align with the employers needs.


The Benefits of a Well-Constructed Resume

A resume serves many purposes. The number one reason for a well-constructed resume is to broadcast how your skills benefit the potential employer and to get your foot in the door for an interview. There are also other benefits of having a professional updated resume on-hand:

  • Interview Preparation:
    Preparing for your interview.
     During the interview an employer will use your resume as a reference or a guide. You may be asked to expand upon statements that are listed in the resume and to provide in more detail of those statements.
  • A sense of security. Having an updated resume on-hand is a great idea as you never know when you will need it. Whether it is a new opportunity that has come up and of great interest to you or a situation with your current employer that requires you to seek new employment, you will have your resume ready to go.

Place Yourself at the Front of the Line

Learn to write a printing and packaging resume that makes you stand out.When you have taken the time to create or update a well-constructed resume, you are showing potential employers that you are worthy of their time. If an employer has two resumes, one a downloaded copy of an Indeed or LinkedIn profile which is more or less an outline, and yours which is well-crafted providing clear details of your skills and work history, the employer will see the effort taken and professionalism of spending your time to create the resume, and create a stark contrast in who they want to join their team.

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